Redesigning BBC.com - join us at Figma’s Config to hear how we did it
What were the challenges, and what were the solutions? Grab your FREE ticket to find out!
Join UIC Digital and Join UIC Digital and BBC Studios at Config, brought to you by Figma, on Wednesday 26 June, from 12:00 to 12:20 (Pacific Daylight Time) / 8PM BST for an exclusive deep dive into the complex journey of rebranding, redesigning, and replatforming BBC.com for a global audience.
Book your FREE virtual ticket to watch here
Our goal was to craft a seamless, connected, and culturally relevant experience for millions of users worldwide. Discover how we accomplished this transformation and the challenges we faced along the way.
BACKGROUND
In 2021, UIC Digital and BBC Studios embarked on an ambitious task: rebranding, redesigning, and replatforming BBC.com for all users outside of the UK. The project went live in December 2023 in North America and will be rolled out globally over the next year. The talk will delve into the intricacies and challenges faced throughout this comprehensive transformation of BBC.com.
This session is tailored for product designers, strategists, creatives, and researchers. Attendees will gain insights into the real-world challenges of redesigning a world-renowned platform and receive practical tips for designing within a large, globally distributed team. Additionally, we will share valuable lessons learned from our mistakes throughout the process.
DRIVING FACTORS
The primary goal was to create a more connected, contextual, and frictionless experience for the global BBC audience. We recognized the limitations of the previous BBC.com structure, which attempted to mirror the UK experience but fell short in serving both the audience and the business effectively.
SPECIFIC CHALLENGES OVERCOME
Rethinking Content Structure
Addressing a fragmented, outdated content structure and mixed media offerings (articles, video, and audio).
Uniting Disparate Sub-brands
Bringing together multiple, disparate BBC sub-brands into one cohesive experience.
Modernizing Advertising
Rethinking ageing advertising techniques to enhance user enjoyment without compromising the experience.
Ensuring Accessibility
Meeting the highest standards of accessibility throughout the entire project, as expected of the BBC.
SPECIFIC EXAMPLES COVERED
Scalable Platform Design
How we designed a scalable platform for web and mobile apps, laying the foundations for future expansion across various devices and form factors.
Maintaining the BBC Essence
Retaining the timeless essence of the BBC brand within the context of this new product.
Collaborative Tools
How Figma became an essential tool for all stakeholders (not just the design team) to conceive and realize a project of this magnitude.
Explore valuable insights into the intricacies of redesigning a global digital platform.
Join Laura, Sam, and the rest of our team at Config as we elevate products for a worldwide audience.
Book your FREE virtual ticket to watch us here
THE SPEAKERS
Laura Llewellyn (she/her)
Creative Director at BBC Studios
Laura brings a wealth of experience in crafting compelling visual narratives and ensuring brand coherence across digital platforms.
Sam Drury (he/him)
UX Director at UIC Digital
Sam’s expertise lies in creating user-centric design solutions that seamlessly blend aesthetics with functionality.
During this engaging session, Laura and Sam will take you on a journey through the design transformation of BBC.com. Uncovering the real-world challenges encountered during the redesign of this iconic platform
