NBA Audience CopilotAudience-facing service for personalised experiences and engagement, powered by AI. Built in collaboration with Microsoft.
Generative AI.
Leverage Gen-AI to drive innovation and improve efficiency.
Driving successful AI implementation requires a focus on four key areas: rapid prototyping to demonstrate the impact and value of AI, robust data engineering to ensure clean and structured inputs, efficient setup and testing of large language models (LLMs) for reliability and compliance, and seamless backend integration to operationalise AI through API services.
Introducing NBA Audience Copilot
Metadata-driven media experience, combining AI and UX for deeper engagement.
Unlock the full potential of your content with AI-powered innovations.
Boost Content Discovery
AI features (Curator, Narrator) deliver tailored recommendations and enhanced viewer experiences.
Voice-Activated Playlist
Hands-free, intuitive content curation via remote control—just ask for the highlights.
Maximize Value of Archive & Live Content
AI-generated metadata transforms footage into monetisable assets.
Increase Loyalty
Personalised, interactive experiences keep fans engaged longer.
Drive Revenue Growth
Seamless integration of smart search, content monetisation, and targeted advertising.
Many use cases
Leveraging AI offers numerous benefits that can enhance overall performance and drive growth. From improving efficiency to enabling more informed decision-making, AI helps businesses become more competitive and adaptable. Incorporating AI into modern business strategies is essential for driving success across multiple dimensions. AI enables significant cost savings by automating processes and optimising resource utilisation. It fosters product innovation by uncovering new possibilities and enhancing capabilities. Additionally, AI opens the door to new revenue streams through advanced analytics and personalised customer experiences, while increasing organisational agility and innovation to adapt swiftly to changing market demands.
Examples ofwhere to leverage AI
Second-screen experience
Back-office automation
Accelerated editorial workflows
Social media clipping
Hyper-personalisation
Explainers & deep analytics
Content accessibility
Content library
