Product Audit.In a fast-paced digital landscape, success hinges on more than just a great concept—it's about execution, user satisfaction, and continuous improvement.
Elevate Your Digital Experience
Take our partnership with the BBC, one of the world's most esteemed broadcasters where we started with a Product Audit to get a deep understanding of the experience, which blossomed into a large-scale digital transformation project. We redesigned and rebuilt BBC.com, engaging over 250 stakeholders across continents. It's a testament to how a simple audit can spark monumental change.Did you know that 88% of online users won’t return to a site after a bad experience [Forbes.com]
In 2020 and again in 2024, Amazon partnered with us for an ambitious project: auditing and benchmarking a multitude different streaming TV devices. Our insights directly influenced the new Amazon Fire TV user interface, launched in December 2020.![Did you know that 88% of online users won’t return to a site after a bad experience [Forbes.com] image](https://dvsggbmin8tvb.cloudfront.net/2024/07/Picture-1.jpg)
The anatomy of a Product Audit.Why you need one, what you will get and the value they will bring.
What can you expect?
An in-depth audit of a product, identifying both overarching and specific issues that negatively impact the user experience. This comprehensive review serves as a critical benchmark, allowing you to assess the effectiveness of recommended changes and improvements. Beyond just identifying problems, our audit provides actionable recommendations to effectively address these issues. The output of our Product Audit includes a detailed documentation of identified issues and opportunities, actionable steps to resolve them, and high-level designs that illustrate potential solutions. We also pinpoint quick wins that can be implemented immediately to start improving your product's user experience.
How to get started
Our journey together can start with a focused product audit for as little as $25,000 – $40,000.
Whether you're a startup refining your MVP or an established company staying ahead of the curve, our product audit can be as extensive or focused as you like to kickstart your product transformation. This 4-6 week journey offers a thorough user experience examination of your product, real-world user testing, and a clear roadmap for improvement. You'll get actionable insights and visual prototypes of key enhancements. It's an investment that can significantly enhance your product's performance and user satisfaction and follows the same approach we've used to transform products for giants like BBC and Amazon.
DAZN’s live event page wasn’t drawing expected number of views via their OTT platform so UIC Digital undertook a high level, rapid turnaround audit of selected screens and journeys to highlight the key issues in addition to recommending quick fixes to the user interface.
Andy Agathanggelou, Product Manager
Key reasons toconduct a Product Audit.
Customer churn- Low click-through rates, Broken links, Lost leads
Usability- Unclear next steps, Choice paralysis, Cognitive overload
Branding- Inconsistent styling, No page hierarchy, Brand jeopardises usability
Bad content- Unclear messaging, Tone of voice not clear, Missed CTAs
Accessibility- WCAG guidelines, Inclusive design considerations, Compatibility with access tools
Navigation- Broken journeys, Unclear labelling, Dead ends
Performance- Bugs, Unhappy paths, Load times
Cross device inconsistency- Screen size errors, Broken pages, Disconnected device journeys
