Ready for a Change
As the world began to bounce back from the Covid-19 pandemic in 2021, we embarked on a strategic journey to expand our reach and enhance our offerings to clients.
Our mission was clear:
- Boost the value of our services to current and potential clients.
- Expand our reach and leverage our reputation for high-quality work through partner relationships.
Sharpening Our Focus
To achieve this, we had to ensure that our proposition was properly understood and positioned among clients, prospects, and partners. To dispel any misconceptions of being a solely front-end development company, we emphasised our expertise in various areas, including:
- Product development
- Middleware Development
- Backend Development
- Video & Playback Delivery
- Systems integration
- Cloud
Taking the message to product vendors and potential partners to clearly articulate our breadth of services.
Building Strong Partnerships
Our focus is on forming meaningful partnerships with like-minded companies where there is a strategic synergy and where clients would benefit from both companies’ services/products.
A prime example of this is our partnership with FX Digital. FX Digital specialises in connected TV solutions, while we bring broader platform capabilities. Together, we’re currently working on an exciting proof-of-concept project and exploring opportunities to offer a combined solution to clients.
Additionally, we’re forming relationships with partners who provide a product or service that adds value to our clients. One such example is Aptitude Software, which provides subscription and revenue management solutions. Our relationship with them started 5 years ago, and today we’re working on delivering a major new product for a UK broadcaster.
Networking and Collaboration
We believe in the power of building relationships and bringing people together. That’s why we recently hosted an inaugural networking event in collaboration with MPP/Aptitude, Bitmovin, and FX Digital. The evening was a great success, with attendees from various industries including media & broadcast, sports, and more. This is just the beginning of a series of regular networking events – keep an eye out for the next one in March!
Get in Touch
Ready to explore partnership opportunities with UIC Digital? Reach out to our Strategic Partnerships Director, Paul Clement, at paul.clement@uicdigital.com and let’s connect!
Paul Clement, Head of Strategic Partnerships
