Overhaul Channel5's video platform
Time for a glow up
With video-on-demand swiftly becoming the viewing platform of choice for consumers up and down the UK, Channel 5 badly needed to whip its service into shape. With a total rebrand in motion, the all new My5 needed a UX design overhaul from the inside out, guided by its viewers. Around half the total population in the UK use video-on-demand (VOD) to stream their favourite TV shows. So popular are streaming services that the VOD market is projected to grow 7% by 2027, with linear TV – live shows on the box – falling rapidly.Title
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