Diageo is a global leader in beverage alcohol with a large collection of brands across spirits and beer, sold in 180 countries.

We were approached with the goal to create a product that gives customers the ability to easily purchase a personalised bottle of some of Diageo’s high-profile brands including Bayley’s, Captain Morgan and Don Julio, and to ultimately increase brand loyalty. Creating a unique gift through personalisation enables family and friends to celebrate some of life’s unforgettable memories and occasions.

The digital experience was made accessible via iPads in Airport Duty Free Shops or at special events when purchasing a bottle of liquor. Users were able to type in their name or a friend’s name and have a customised label printed to create a special memory.